More than half of the world’s population is under 30. That means 50 percent of the world’s population was born after the year 1982. Of that, nearly 20 percent of the world’s population was born after 1994 and they were born at such an astonishing rate that USA Today called it the next “Baby Boom.” As of last year, the oldest member of this generation has voted in their first presidential election, and many younger members are on their way to college. They don’t know a world without smartphones, have never used a card catalog, consider email antiquated and have no use for printed books. (->Read More)
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.