WOMMA: The Traditional Marketing Funnel is So 2008

Wendy’s, and pretty much everyone else right now, is feeling the burn of a completely transformed marketplace, wherein the consumer calls the shots. Sixty-three percent of television ads are currently ignored, and it isn’t only because of DVR’s. Actually smartphones and tablets account for a huge majority of the diversion. How else to combat this, than to create a mobile solution?

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WOMMA: Move Over Gen Y, Here Comes iGen

The iGen generation was raised on the smartphone, tablet, and an omnipresent digital framework; a generation living after a disruption arguably catapulted by Apple’s Steve Jobs; a generation who knows a world without geographical boundaries and that has the entirety of human knowledge at their fingertips.

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