Stefan Pollack’s contributions to the WOMMA blog

#WOMMAChat with Stefan Pollack on 10/24: iGen

Marketing that worked in the old days doesn’t always appeal to these new generations hitting the workforce. The younger generations, may never read a physical newspaper, write a traditional press release or even touch a desktop computer. Those who are just turning 18, known at the first digital generation or iGen, communicate in many forms and marketers must adapt. (Read More->)

Read More »

WOMMA: TOMS Shoes: The Face of iGen’s Ideal Company

As I waited in line for a cup of questionably priced tea, I noticed the person in front of me wearing a distinctive pair of TOMS Shoes. I was reminded of the TOMS Shoes case study in my recent book, Disrupted, From Gen Y to iGen: Communicating with the Next Generation, that explored why TOMS is truly a remarkable example of a company that ‘gets it.’ (–>Read...

Read More »

WOMMA: With Ethics, the Stakes are Higher Now than Ever

Ethics have always been the hallmark of successful public relations. Agencies need the trust of their clients while brands need the trust of their consumers. There is no doubt that effective communications is built upon this premise. However, it was not always so…

Read More »

WOMMA: Content: Don’t Just Create, Curate

If you consider that the entirety of human knowledge is contained on devices we keep in our pockets, it is no wonder that marketers are having a difficult time connecting with their audiences. After all, why would they listen to brands when they can listen to every trusted source apart from brands and learn the “realscoop” before brands even open their mouths? So, how are brands supposed to reach audiences that will, as a default, listen to friends instead?

Read More »

WOMMA: The Traditional Marketing Funnel is So 2008

Wendy’s, and pretty much everyone else right now, is feeling the burn of a completely transformed marketplace, wherein the consumer calls the shots. Sixty-three percent of television ads are currently ignored, and it isn’t only because of DVR’s. Actually smartphones and tablets account for a huge majority of the diversion. How else to combat this, than to create a mobile solution?

Read More »