Stefan Pollack is president of The Pollack PR Marketing Group, an integrated public relations and marketing firm with offices in Los Angeles and New York. For nearly 25 years, he has managed clients in many sectors ranging from consumer products and professional services to high-tech and non-profit. He has served as president of the Public Relations Society of America, Los Angeles Chapter and as Chair of the America’s Region Board for The WORLDCOM Public Relations Group, a global partnership of independent public relations firms. Since 2001, he has taught as an adjunct professor at USC’s Annenberg School for Communication & Journalism.
- Public relations and marketing trends
- The new marketing funnel
- Earning iGen’s trust
- Leveraging impulse zones
- Engaging with influencers
- Authenticity and social responsibility
- Best Practices