![Harvard Business Review: How to Market to the iGeneration](https://disruptedbook.com/wp-content/uploads/2015/05/hbr_fb_logo-150x150.jpg)
The amount of content written about Millennials is astounding. They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk to their co-worker about the company softball tournament. Corporations, retailers, universities, and their parents have been trying to solve Millennials for years. (Read More->)