Burrelles Luce: Branding for Digital Natives: iGen Comes of Age September 13th, 2013

More than half of the world’s population is under 30. That means 50 percent of the world’s population was born after the year 1982. Of that, nearly 20 percent of the world’s population was born after 1994 and they were born at such an astonishing rate that USA Today called it the next “Baby Boom.” As of last year, the oldest member of this generation has voted in their first presidential election, and many younger members are on their way to college. They don’t know a world without smartphones, have never used a card catalog, consider email antiquated and have no use for printed books. (->Read...

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Huffington Post: Disrupted Explores Marketing’s Massive Shakeup

The newest generation of consumers has blown traditional marketing to smithereens. According to PR expert Stefan Pollack in his book Disrupted, the “iGen” generation are those born after 1994 and have never known life without computers and mobile devices. When they want information, they want it instantly and on their terms. (Read...

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Dennis R. Miller: “Disrupted” Should Shake You, Wake You

For years, as a PR professional, I’ve been trying to figure out how to get to high school and college students. I imagined them surrounded by a bubble I couldn’t pierce. Stefan Pollack explains this generation’s communications world in Disrupted. It’s clear, direct and commendably presents his findings without offering “easy”  answers. (Read...

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