Convince and Convert: How the “Disrupted Generation” Responds to Marketing

Guest Post by Stefan Pollack on Jay Baer’s Convince and Convert Blog:

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment.  We realized that the coming of age of the newest generation, the iGen (or generation Z) is right now and that there would be another disruption similar, but different, from the one of the past decade. It was time to hustle and really scrutinize this generation, which turned 18 in 2012.

So we examined deeper… (