Just when you think you’ve figured out the youth of today, along comes iGen, with their own set of rules. If you want to understand how to be a relevant part of their world, then read Disrupted by Stefan Pollack, a book with powerful insights on how a post disruption generation will lead with engagement and create the brands of the future.

–Author of Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations, and PR 2.0: New Media, New Tools, New Audiences