Today’s youth are the most social generation in history. Taking their cues from each other, business as usual for brands won’t work with them. Disrupted is a must read diagnosis of what makes this generation tick. Insightful and cogently argued, it lays out a powerful blueprint for how to connect with iGen, the generation that is disrupting the marketplace today and will shape it tomorrow.
–Coauthor, The Face-to-Face Book and The Influentials