Marketing has changed more in the past 3 years than in the prior 25. Yes, due to technology. But more so, because the information habits and buying preferences of the world’s youth have entirely shifted. Disrupted shows you how iGen behaves differently than the rest of us, and how business must retool in response. Recommended.
–Coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social