Brands interested in communicating with today’s young audiences face unprecedented challenges…and opportunities. In Disrupted, Stefan Pollack dives deeply into understanding how to navigate these shifting currents and engage with iGen, arguably the most informed and self-reliant generation on record.
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.