Stefan Pollack, president of The Pollack PR Marketing Group and Author of the new book Disrupted, took time this week to explain iGen and how marketers need to communicate with them in our Q&A interview below. (See More–>)
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.