WOMMA: Content: Don’t Just Create, Curate

If you consider that the entirety of human knowledge is contained on devices we keep in our pockets, it is no wonder that marketers are having a difficult time connecting with their audiences. After all, why would they listen to brands when they can listen to every trusted source apart from brands and learn the “realscoop” before brands even open their mouths? So, how are brands supposed to reach audiences that will, as a default, listen to friends instead? (–>Read More at All Things WOMM)