The iGen generation was raised on the smartphone, tablet, and an omnipresent digital framework; a generation living after a disruption arguably catapulted by Apple’s Steve Jobs; a generation who knows a world without geographical boundaries and that has the entirety of human knowledge at their fingertips. …Read More
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.