![WOMMA: The Traditional Marketing Funnel is So 2008](https://disruptedbook.com/wp-content/uploads/2013/04/690-150x150.jpeg)
Wendy’s, and pretty much everyone else right now, is feeling the burn of a completely transformed marketplace, wherein the consumer calls the shots. Sixty-three percent of television ads are currently ignored, and it isn’t only because of DVR’s. Actually smartphones and tablets account for a huge majority of the diversion. How else to combat this, than to create a mobile solution?