As I waited in line for a cup of questionably priced tea, I noticed the person in front of me wearing a distinctive pair of TOMS Shoes. I was reminded of the TOMS Shoes case study in my recent book, Disrupted, From Gen Y to iGen: Communicating with the Next Generation, that explored why TOMS is truly a remarkable example of a company that ‘gets it.’ (–>Read More)
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.