Marketing that worked in the old days doesn’t always appeal to these new generations hitting the workforce. The younger generations, may never read a physical newspaper, write a traditional press release or even touch a desktop computer. Those who are just turning 18, known at the first digital generation or iGen, communicate in many forms and marketers must adapt. (Read More->)
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.