What is the future of media coverage of major events? WrightsPR put together and moderated a panel at Mumbrella360 #m360 in Sydney last week to discuss this and just how disruptive social media could become. (Read More->)
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.