Those who have heard me or read me know that I focus a good bit of attention on the two generations I call the Millennials and the Digital Natives. In my last book, “Entering the Shift Age” I call them the Shift Age generations. There are two books about these new generations I would highly recommend. (Read More–>)
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.