My last post was a review of Disrupted, which I like a lot. So does my president. He told his cabinet members to read it. At a recent conference of college presidents, he recommended it to his colleagues. (Read More->)
Buy the Book
Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.