WOMMA: The Traditional Marketing Funnel is So 2008

Wendy’s, and pretty much everyone else right now, is feeling the burn of a completely transformed marketplace, wherein the consumer calls the shots. Sixty-three percent of television ads are currently ignored, and it isn’t only because of DVR’s. Actually smartphones and tablets account for a huge majority of the diversion. How else to combat this, than to create a mobile solution?

 

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