Ethics have always been the hallmark of successful public relations. Agencies need the trust of their clients while brands need the trust of their consumers. There is no doubt that effective communications is built upon this premise. However, it was not always so… (Read More->)
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.