David Houle: Recent Books Read

Those who have heard me or read me know that I focus a good bit of attention on the two generations I call the Millennials and the Digital Natives.  In my last book, “Entering the Shift Age” I call them the Shift Age generations.  There are two books about these new generations I would highly recommend. (Read More–>)

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#WOMMAChat with Stefan Pollack on 10/24: iGen

Marketing that worked in the old days doesn’t always appeal to these new generations hitting the workforce. The younger generations, may never read a physical newspaper, write a traditional press release or even touch a desktop computer. Those who are just turning 18, known at the first digital generation or iGen, communicate in many forms and marketers must adapt. (Read More->)

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