More than half of the world’s population is under 30. That means 50 percent of the world’s population was born after the year 1982. Of that, nearly 20 percent of the world’s population was born after 1994 and they were born at such an astonishing rate that USA Today called it the next “Baby Boom.” As of last year, the oldest member of this generation has voted in their first presidential election, and many younger members are on their way to college. They don’t know a world without smartphones, have never used a card catalog, consider email antiquated and have no use for printed books. (->Read...
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As I waited in line for a cup of questionably priced tea, I noticed the person in front of me wearing a distinctive pair of TOMS Shoes. I was reminded of the TOMS Shoes case study in my recent book, Disrupted, From Gen Y to iGen: Communicating with the Next Generation, that explored why TOMS is truly a remarkable example of a company that ‘gets it.’ (–>Read...
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My last post was a review of Disrupted, which I like a lot. So does my president. He told his cabinet members to read it. At a recent conference of college presidents, he recommended it to his colleagues. (Read...
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The newest generation of consumers has blown traditional marketing to smithereens. According to PR expert Stefan Pollack in his book Disrupted, the “iGen” generation are those born after 1994 and have never known life without computers and mobile devices. When they want information, they want it instantly and on their terms. (Read...
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