For years, as a PR professional, I’ve been trying to figure out how to get to high school and college students. I imagined them surrounded by a bubble I couldn’t pierce. Stefan Pollack explains this generation’s communications world in Disrupted. It’s clear, direct and commendably presents his findings without offering “easy” answers. (Read...
Read More »Stefan Pollack answers questions about marketing to iGen and how to be relevant in their world during #prstudchat’s tweetup.
Read More »What is the future of media coverage of major events? WrightsPR put together and moderated a panel at Mumbrella360 #m360 in Sydney last week to discuss this and just how disruptive social media could become.
Read More »Ethics have always been the hallmark of successful public relations. Agencies need the trust of their clients while brands need the trust of their consumers. There is no doubt that effective communications is built upon this premise. However, it was not always so…
Read More »Stefan Pollack, president of The Pollack PR Marketing Group and Author of the new book Disrupted, took time this week to explain iGen and how marketers need to communicate with them in our Q&A interview below.
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