Harvard Business Review: How to Market to the iGeneration

The amount of content written about Millennials is astounding. They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk to their co-worker about the company softball tournament. Corporations, retailers, universities, and their parents have been trying to solve Millennials for years. (Read...

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O’Dwyer’s: Communicating with the iGeneration

Just consider that more than half of the world’s population is under 30 today. That means, 50% of the world’s population was born after the year 1982. Nearly 20% of the world’s population was born after 1994 and they were born at such an astonishing rate, USA Today called it the next Baby Boom. (Read More->)

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Stefan Pollack Speaks to New Orleans Tourism Industry at National Travel and Tourism Week

Author and public relations expert Stefan Pollack exhorted members of the New Orleans tourism industry this week to rethink how they reach visitors during the rise of digitally indigenous generations. The well-crafted, uni-directional marketing messages of the past won’t work on people who don’t remember a time before i-gadgets, he said. Pollack calls people born between 1994 and 2004 the “iGen” generation, because, he said, “Clearly it’s the generation that Apple built.” Pollack runs a public relations firm and teaches at the University of Southern California Annenberg School for Communication and Journalism in Los Angeles, where he says it’s been five years since any of his students owned a television set. They watch programming via the Internet on digital devices. (Read...

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David Houle: Recent Books Read

Those who have heard me or read me know that I focus a good bit of attention on the two generations I call the Millennials and the Digital Natives.  In my last book, “Entering the Shift Age” I call them the Shift Age generations.  There are two books about these new generations I would highly recommend. (Read More–>)

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