WOMMA: Content: Don’t Just Create, Curate

If you consider that the entirety of human knowledge is contained on devices we keep in our pockets, it is no wonder that marketers are having a difficult time connecting with their audiences. After all, why would they listen to brands when they can listen to every trusted source apart from brands and learn the “realscoop” before brands even open their mouths? So, how are brands supposed to reach audiences that will, as a default, listen to friends instead?

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Disrupted Available for Pre-Order

Pacific Coast Creative Publishing just launched pre-orders for Disrupted, From Gen Y to iGen: Communicating with the Next Generation. If you order now, you can buy it for at a discounted $19.99 rate. Orders will ship in May.

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WOMMA: The Traditional Marketing Funnel is So 2008

Wendy’s, and pretty much everyone else right now, is feeling the burn of a completely transformed marketplace, wherein the consumer calls the shots. Sixty-three percent of television ads are currently ignored, and it isn’t only because of DVR’s. Actually smartphones and tablets account for a huge majority of the diversion. How else to combat this, than to create a mobile solution?

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WOMMA: Move Over Gen Y, Here Comes iGen

The iGen generation was raised on the smartphone, tablet, and an omnipresent digital framework; a generation living after a disruption arguably catapulted by Apple’s Steve Jobs; a generation who knows a world without geographical boundaries and that has the entirety of human knowledge at their fingertips.

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