In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. We realized that the coming of age of the newest generation, the iGen (or generation Z) is right now and that there would be another disruption similar, but different, from the one of the past decade. It was time to hustle and really scrutinize this generation, which turned 18 in 2012.
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Tenured PR and marketing professional, Stefan Pollack’s debut book, “Disrupted—From Gen Y to iGen: Communicating with the Next Generation,” is now available online and in bookstores nationwide. The book spotlights both challenges and opportunities that brand managers, marketers, and public relations professionals face in a consumer-driven marketplace, after the great digital communications disruption of the last decade.
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Although the print version has not yet been released, you can now purchase Disrupted on Amazon.com’s Kindle for $9.99. Enjoy!
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If you consider that the entirety of human knowledge is contained on devices we keep in our pockets, it is no wonder that marketers are having a difficult time connecting with their audiences. After all, why would they listen to brands when they can listen to every trusted source apart from brands and learn the “realscoop” before brands even open their mouths? So, how are brands supposed to reach audiences that will, as a default, listen to friends instead?
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Pacific Coast Creative Publishing just launched pre-orders for Disrupted, From Gen Y to iGen: Communicating with the Next Generation. If you order now, you can buy it for at a discounted $19.99 rate. Orders will ship in May.
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Wendy’s, and pretty much everyone else right now, is feeling the burn of a completely transformed marketplace, wherein the consumer calls the shots. Sixty-three percent of television ads are currently ignored, and it isn’t only because of DVR’s. Actually smartphones and tablets account for a huge majority of the diversion. How else to combat this, than to create a mobile solution?
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